Where fashion meets ethics

December 11, 2007

Looking for a pair of stylish yet eco-friendly wide-legged jeans? Or a comfy hoodie that’ll warm you up this winter but keep the planet cool? Check out Toronto online retailer green is black. Launched when the founders wanted to incorporate fashion into their green lifestyles but had trouble sourcing sustainable and fashionable goods, green is black stocks clothing, shoes and accessories for men and women created by cutting edge designers who use hemp, organic cotton, bamboo and soy, as well as reclaimed, recycled and vintage materials.

green is black is careful in choosing their products, dealing only with manufacturers who employ fair labour practices. Their brands include Anna Cohen, Del Forte denim, Ecoganik, Bono & Ali Hewson’s Edun, Loomstate, Mink, Charmoné, and Canadian designers Grace & Cello, preloved, jack&marjorie and Okzoo. Their site is Bullfrog powered, and the flat shipping rate of $10 includes a carbon offset fee to balance the emissions created in transporting your purchase.

Don’t choose between fashion and ethics: choose both with green is black. It’s time for fashionistas to start pitching a little passion for the planet.

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