Catch a free ride
April 21, 2008
Getting around town is about to get a bit greener - and cheaper. Starting May 1, Toronto will see 28 environmentally friendly pedal-powered taxis hit the streets as part of a summer-long pilot project. Designed to reduce traffic congestion and vehicle emissions, the cabs have one other perk - they’re free.
Funded by corporate advertisers, Torontonians will be able to enjoy an emission- and cost-free commute around town (of no more than 12 blocks), although they may have to listen to sales spiels from drivers. In return for free lifts, drivers will “interact” with riders on behalf of participating advertisers, offering promotional information and product samples.
The eco-cabs will taxi passengers on short trips between office buildings, transit stations and food and entertainment hotspots primarily though the use of pedal-power, although each is supported by a rechargeable electric battery.




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